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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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03709_Field_PRMM T17.txt
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1996-04-10
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686b
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14 lines
“The medium is the message” presently applies to
every form of transaction, including housing and
road traffic. The expressway becomes a parking
lot, simply by putting a faster spin on the
hardware of the motor car than it can
accommodate. The satellite environment of the
planet has put a new spin on the earth,
transforming our vision of it. The satellites
“scrapped” Nature, turning the planet into an art
form as decisively as TV turned the movie into an
art form. As soon as the planet became an art
form we became aware of the universality of
pollution. The rim spin of “inflation” creates not
economic but psychic depression. At high speeds